Complete a case analysis on Cola Wars Continue: Coke and Pepsi in 2010 by using Competitor Response Profile(competitor analysis) framework. The case will be provided. There are 4 questions need to be answered, however please focus on the analysis first by using the assigned framework. Please answer the questions separately after the analysis. Following are the questions: 1. Why, historically, has the soft drink industry been so profitable? 2. Compare the economics of the concentrate business to that of the bottling business? Why is the profitability so different? 3. How has the competition between Coke and Pepsi affected the industry’s profits? 4. How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?

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