Be sure to put your name on the assignment. You do not need a cover page. All case write-ups are due at the beginning of the assigned class session. Late cases will not be accepted. Students should feel free to collaborate and consult with other students, however, the write-ups must be individual work.
Follow this format for the case analysis:
Begin by stating the problem(s) in the case. Define the problem and the critical decisions that must be made and cite relevant facts to support your problem definition. Do not just summarize the case facts.
You can use the given questions as a starting point or identify different issues.
1. Who are Ford’s competitors?2. What technologies are disruptive? 3. How should Ford proceed?
Analyze the problem(s) that you have identified. Why do you think it/they are such an important issue for the firm/industry?
Clearly state your recommendations for dealing with the problem for the firm/individual; be sure to explain the reasoning behind your advice.
Tips for doing the case write-ups:
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