Consumer Promotions and Public Relations This week you will continue

Consumer Promotions and Public Relations

This week you will continue to develop your marketing and communications plan for The Westside Coffee Company.

Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.

Format: These proposals should be presented in a 350- to 450-word executive summary.

 

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