Respond to the following: What can you learn from the financial statements of competitors that determine the relative cost position of your company? What are some of the ways in which you can secure a sustainable cost advantage over the competition? How does maintaining a strong understanding of relative costs help you maintain the competitive advantage? How do you use cost structure to differentiate products? Do you think product differentiation is a successful growth strategy? Why or why not? What is the usefulness of conducting a customer profitability analysis?

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