Financial forecast of Kellogg co.

This should be analysis of income statement, balance sheet and cash flow. you can write like half page for income statement, half page for balance sheet and half page cash flows. other half page can use for overall conclusion of these three. 

Tools- forecast functions – CAGR (use excel – rate function) – %sales method ( Balance sheet, statement of cash flows) – sustainable growth rate (ROE *retention Ratio) Retention ratio = 1 – payout ratio considerations = Interest rates, Inflation, unemployment(impact on sales of recession), capital structure change (shifting more on debt), constant or super normal growth, period of forecast, situational adjustment( when something happened in past like downward or upward, should talk about it) 

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