Go to page 390 in your textbook. Your assignment for

Go to page 390 in your textbook.  Your assignment for this week is to complete question 36 in the application activities section.  You must provide a copy (not a link) of every advertisement, and you must follow all other directions given.  You are not able to use the themes that are already referenced in Table 10-1 on page 367 in your textbook.  

Question 36

“36.  Find and copy or describe two advertisements that appeal to each level of Maslow’s hierarchy. Explain why the ads appeal to the particular levels and speculate on why the firm decided to appeal to these levels.”

 

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