please use papers from week 6- 8 as reference.
Marketing Research Project Part 3: Final Research Report
You as a Marketing Research Manager have been assigned to conduct a small marketing research study. You have developed questionnaires and collected data in weeks 6-8. Please discuss and prepare the following items:
The final research paper should include the following items:
Instructions for Assignment:
and check your assignment (any format – Excel, Word, PowerPoint).
Take a screenshot of your submission, the screenshot must show your content and the result. Copy the screenshot into your assignment at the end, after your reference page.
WEEK 6: UPLOADED
WEEK 7: Based on the challenges facing the JCPenny organization, data was collected using primary and secondary data. Preliminary data will include the use of surveys across all departments. Questionnaires and observations will also be used to manage the data. Secondary data will consist of the use of articles and papers that have similar studies on the company.