Module 2 Writing Assignment
In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:
- Explain why the customer is the cornerstone of marketing
- Briefly explain the concepts of segmentation and targeting
- Describe the marketing mix
- Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
- Explain the role of a marketing plan as a guiding document for marketing activities
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