ONLY USE APA FORMAT Prior to beginning work on this discussion,



Prior to beginning work on this discussion, review Chapter 6 of your text, the article Inside Amazon Go, a Store of the Future (Links to an external site.) (,  and watch Introducing Amazon Go and the World’s Most Advanced Shopping Technology (Links to an external site.) (

In your initial post,

  • Explain how Amazon Go needs to employ electronic data interchange  (EDI) and efficient consumer response (ECR) to effectively and  efficiently manage its stores. 
    • Your explanation can be around one specific example of a grocery item.
  • Analyze how Amazon takes advantage of big data analytics and its  advanced customer relationship management (CRM) to improve employees’  productivity, enhance corporate profitability, and, above all, create  customer loyalty.
  • If Amazon Go decides to expand globally and even dominate a domestic  market, would they need to acquire information through direct  perception? Why or why not? 
    • Take into consideration both the Xbox and TOMs examples in the text.

Your initial discussion post should be 265 words. You must use two  credible articles to support your analysis. Cite your textbook and any  other sources used to support your ideas. 

I have attached the textbook below and an example of the discussion.

Textbook reference

 Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from 


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