With Scholes we have a chance to examine the relationship between print literacy and other forms of “text”, such as video advertising, as well as to consider the ways texts may invite or require resistance if we are to protect ourselves from their designs upon us. Similarly, Scheper-Hughs provides the reader with an example of how texts have the power to evoke self-evaluation within a community, as well as feelings of betrayal. In this paper, as you continue to develop your theory of literacy in its social context, discuss evidence from the readings to show how a particular understanding of literacy (print, visual, social, etc.) matters as a person seeks to thrive, survive, and/or better themselves within a particular social context. Questions to consider as you develop this paper: (Don’t try to answer all of them) What role does resistance play in formulating strong literacy practices and why is it important to push back against the message of some texts? Select three of our readings. What examples of resistance are apparent in these essays? Historically, advertising has provided false, misleading, or problematic views of society. Continue your discussion from Mini Essay 2 about “reading” visual texts and the importance of developing this skill. How does visual literacy influence, positively and/or negatively, the different communities we have read about? Consider the ethics of anthropology/ethnography. Why does careful attention to representation matter when critically examining the practices of a society? What special literacy practices and skills do mainstream educators/ethnographers possess and what precautions should they take when applying them to alternative communities?

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