This “chapter” of work requires the students to begin their

 This “chapter” of work requires the students to begin their research by providing an introduction to their report, and to conduct an environmental analysis. The environmental analysis should be both internal and external, and must align or support the premise behind the outline for the Case Study stated in the students “Proposal”. 

Company: General Motors , Proposal is attached down below.

Introduction should include background about the company, when it was created. no. of employees and financial background, and any other regular part of introduction, its just that the mentioned components should be there as mentioned in class.

Internal and external analysis must be accompanied by SWOT and PESTEL analysis as well.   Please find attached propsal.

word count : 500-1000    750 or 800 would be perfect.


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