Write a research paper on the following topic:
Describe a company that is using social networking to stay competitive. Indicate the way its business is affected using social networking.
Paper should relate to some of the related concepts as specified in chapter 8 and chapter extension 3, 11. Besides, appropriate concepts outlined in other chapters can also be included to substantiate the paper (See the attached Slides).
Make sure the paper focuses on the issues raised by the assignment topic. Section the paper as suggested in the template below so that it is easy to understand and follow. Make each template requirement as section title in the paper. The template structure is as follows:
· Describe what is social networking in general.
· Describe how social networking makes business competitive.
· Describe some company and its working/competitive environment. Anytime a company is described, make sure the company description provides details like its products, its history, etc. even if the company is widely known.
· Describe how social networking features are making the selected company competitive. Provide instances of social networking applications utilized by the selected company that are properly referenced.
References should be numbered in the References section of the submission. A reference should include the author(s) name, date/year of publication, title, page numbers (if any), journal/publication outlet, and URL (if available). URLs by themselves are not a substitute for complete reference. In the paper, references should be cited by the number in the references section within square brackets, eg.  for single reference or [1, 2, 3] for multiple references.