You will write a paper on the new or enhanced product/service you will present about in Week 7.
Your paper will cover the following items:
- The name of the product/service and brief explanation
- The problem(s) the product/service solves
- How you came to this conclusion
- Your pricing strategy
- Marketing budget
- Tools at your disposal for effective marketing
- Proposed integrated marketing communications solutions
- Length of time the product will survive in its first iteration
- How you will manage a second iteration within the product lifecycle
- Elaboration of your presentation
- Responses to the questions your peers presented
Paper should be a minimum of 1000 words, excluding your reference section and title page. The documents should be submitted in word, double-spaced, with consistent 1-inch margins on each page and font consistent with APA guidelines.
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